WHAT IS AN INFORMATION MEMORANDUM (IM)?

Most people treat an IM like:

• a formality

• a lender requirement

• a polished PDF

• something you do at the end

That’s wrong.

A strong IM is a decision-support document which you start creating from the inception of your STRIDE journey in Proptix. NOthing is wasted - you are gathering data and stats from the get-go as soon as you start exploring your TARGET area - all of this counts and should be woven into your IM.

You are effectively taking your lender, investor or funder on the same journey you have been on to get to this point - and as such it should quickly answer:

1. What is the deal?

2. Why does it make sense?

3. Why should I trust you to execute it?

4. How much money do you need, for how long and what security are you offering?

5. What is your exit strategy?

If your IM answers those clearly → you stay in the game.

If it doesn’t → you may get ignored.

WHERE THIS STEP SITS IN STRIDE

This sits in:

D (Deal) — with a heavy dependency on I (Investigate)

Because your IM is not created from scratch.

It is extracted from your deal work.

• T (Target) → why this suburb / pocket

• R (Real Estate) → why this property

• I (Investigate) → feasibility, numbers, DD, comparables

• D (Deal) → package it into a fundable IM

Key principle:

You don’t “write” a strong IM.

You extract it from a well-understood deal.

WHAT YOU’LL LEARN

By the end of this tutorial, you’ll be able to:

• structure a complete IM using a proven framework

• present your deal clearly and commercially

• avoid the common mistakes that make deals look amateur

• use Sage to help build and refine your IM

• turn your feasibility into a credible funding narrative

THE STRUCTURE OF A STRONG IM

A good IM is not random.

It follows a clear structure:

1. Executive Summary

A one-page snapshot of the deal

2. Borrower / Entity / Team

Why you are capable of executing

3. Project Overview

What you are doing and where the value is created

4. Market Positioning

Why this product will sell

5. Comparable Evidence

Proof your end value is realistic

6. Financials

How the deal stacks up commercially

7. Risks + Mitigation

What could go wrong — and how it’s managed

8. Appendices

Supporting evidence and documentation

HOW TO THINK LIKE AN OPERATOR

This is where most people get it wrong.

They focus on:

• formatting

• wording

• making it look “professional”

But miss the actual job of the IM.

Your job is not to impress.

Your job is to remove doubt.

A strong IM:

• is clear, not clever

• is commercial, not emotional

• is grounded, not hyped

• shows evidence, not opinions

WHAT MAKES AN IM CREDIBLE

A credible IM does 4 things well:

✅ Clarity

The deal is easy to understand in minutes

✅ Logic

The strategy and value-add make sense

✅ Evidence

Comparables, data and numbers support the story

✅ Risk Awareness

You’ve thought through what could go wrong

COMMON MISTAKES

Watch for these:

• Overhyping the deal

• Weak or irrelevant comparables

• Unrealistic end values - you don't want to be going for the suburb record sale price

• No contingency in the numbers

• Vague scope of works

• No explanation of execution

• Ignoring risk completely

• These don’t just weaken your IM — they kill trust.

HOW SAGE FITS INTO THIS

Sage is not just for writing.

She helps you think.

Use Sage to:

• structure your IM from your deal inputs

• refine your executive summary

• pressure-test your assumptions

• build a realistic risk section

• challenge your resale logic

Important:

Don’t just copy and paste outputs.

Use Sage like a thinking partner - refine, question, iterate.

HOW TO USE THIS PROPERLY

Here’s how to apply it:

Step 1

Complete your deal inputs (feasibility, comps, scope)

Step 2

Use the IM Input Worksheet Resource (below)

Step 3

Draft your IM using the template

Step 4

Use Sage to refine and stress test

Step 5

Run through the Credibility Checklist

Step 6

Then send it

YOUR NEXT STEP

👉 Open the template

👉 Complete the input worksheet

👉 Start building your IM from a real deal

Because:

Studying theory doesn’t build deals.

Packaging them properly does.